Brand Guidelines - Fizen Docs

Official Fizen brand assets and usage guidelines.

Download Brand Assets

Full brand kit — logos, colors, fonts, and usage guidelines

Colors

Name	Hex	Usage
Fizen Purple	`#6E3BFF`	Primary — buttons, links, highlights
Fizen Cyan	`#46E0E1`	Accent — secondary highlights
Fizen Green	`#C3FF6B`	Accent — success states
White	`#FFFFFF`	Text on dark backgrounds
Dark Navy	`#323A4C`	Body text, dark elements
Black	`#000000`	Headlines on light backgrounds

Typography

Font: Inter — all weights, all sizes.

Logo

Don’t stretch, rotate, or recolor it
Use white version on dark backgrounds, dark version on light
Keep clear space around it — don’t crowd it with other elements

Voice

Direct. Say what you mean. Skip the filler. Trustworthy. Back claims with facts. No vague promises. Simple. If a non-crypto person can’t understand it, rewrite it. No hype. Specific numbers beat adjectives. “150M+ merchants” beats “massive global network.”

For co-marketing or brand collaboration: business@fizen.io